They measure steps, calculate calories burned and collect lots of individual data: Fitness wristbands (wearables) or fitness apps are in vogue. The use of the data flood could turn the insurance market upside down and have consequences for consumers. However, there are still a lot of question marks.
A good year ago, the Generali insurance group in Germany took the first step toward combining a healthy lifestyle with a reward system for occupational disability and term life insurance. First, the health status of the insured is determined. Then he collects points for the discount account by jogging or buying healthy foods. The data is transmitted to a Generali subsidiary via fitness wristband or point-of-sale computer, according to dpa.
The company advertises that the premium for occupational disability insurance or term life insurance can drop by 16 percent as a result, ideally. "There is definitely a lot of interest from customers," says a Generali spokesperson. The company wants to give exact figures at the end of the year.